4/07/2015

The most relevant stories

"The most relevant stories connect on a personal level," this are the words of Beth Comstock, head of marketing and innovation of GE. And  she convesses claims, that in a world where more machines are talking, more people are talking, in a world where we are bombarded with information, simplicity is the key to success - and stories make our conversations much easier. Especially for companies with complicated products and services who want to be memorable and easy to understand. Whatch her talk on Corporate Storytelling at Future of Storytelling on Vimeo.

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