While still some marketing and PR teams struggle to learn about
the concept of storytelling, when it comes to real stories and “documentaries”, the next big thing is already around the corner: Fictional Storytelling. And there are some brands which are ahead of the game such as:
Chipotle who won with
their animation fiction “Scarecrow” a lot at Cannes Lions. Watch the story
here.
But they are also on the
next trends with a “real fictional TV serial” called “Farmed & Dangerous See
the story and campaign here.
Intel & Toshiba
who launched a Science Fiction movie called “The Power Inside”. The content of
this movie is wired. As many SciFi-stories are, but attracting computer fans
and nerds … so the campaign and story is doing good. Whatch it here. As this is
not only a fiction movie it is also a social story. The third in a row which Intel
and Toshiba produced over the last years. Read mor here.
So Marketing and PR are moving into an exciting direction: Fiction!
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